By distinct yourself with your fashion

By distinct yourself with your fashion sparkle approach, people won’t seek

out your services for boring portraits. You won’t be expected to stick someone

in front of a background and snap a few static, formal portraits. Instead, they’ll

seek you out for striking and powerful imagery-imagery that says something

about them or stands apart as a piece of art. The image in Figure I. 2 is a piece of

art that tells a tale, captures a moment, and would look stunning as a huge

print on a wall. This image is what fashion sparkle is all about.

xvi Fashion Sparkle for Symbol and Wedding Photography

Figure I. 2

I took this image in a train

yard at sun. It embodies

the fashion sparkle approach of

photography through its use

of location, lighting, design,

and posing.

Introduction xvii

Distinct yourself with fashion sparkle can be invaluable to your bottom line.

Because you will offer boutique and high-end services, you can ask a much

higher price for your photography. This boutique approach provides clients

your way who already have a passion for photography and often a budget to

invest in it.

Don’t be ordinary. Be extraordinary... and charge for it. Be couture.